Digital marketing strategies on retail sector in Cali

Vista sencilla de ítem
dc.contributor.advisorPeláez Muñoz, Jenny Piedad
dc.contributor.authorTrujillo, Juana Paola
dc.date.accessioned2020-09-03T22:32:25Z
dc.date.available2020-09-03T22:32:25Z
dc.date.issued2019
dc.description.abstractCurrently, the society is immersed in knowledge. The global economy has transformed, the main assets now are neither physical nor financial, but are intellectuals. Knowledge and ideas are driving the extent of growth in economy, rather than by traditional resources of the earth, such as, raw materials, labor and capital. As a result, there is a need to take better advantage of knowledge, understanding it as a key factor for social development that allows to strengthen the competitiveness of organizations. Although, it is essential to highlight that in the present, the approach towards online shopping trends is taking great impact in organizations, where it is necessary to direct the processes of both products and services. Thus, leading to entities regulators select to create standards for those organizations that are in the process of launching a product or service to the market, comply with the quality standards for online sale and thus not avert the consumer. The most popular marketing variables are product, price, place and promotion, known as 4 Ps. Depending on the purpose of each company, a combination of variables may be resulting in the ideal marketing mix in order to reach consumers and position a product. However, an appropriate strategy to attract a segment of customers and achieve retain a profit long term may be the most important (Kotler, 2007). Moreover, traditional marketing channels have been replaced or complemented by the Internet. Online platforms are developed where businesses can move into more competitive markets, record more information and measure faster the effectiveness of strategy. New media are emerged supported by Information technologies a using the 4 Ps world in order to reach final consumers (Cruz Herradon, 2009).spa
dc.description.degreelevelPregradospa
dc.description.degreenameADMINISTRADOR(A) DE EMPRESASspa
dc.format.extent1 CD-ROM (133 páginas)spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.urihttps://hdl.handle.net/10893/17543
dc.language.isoengspa
dc.publisherUniversidad del Vallespa
dc.publisher.facultyFACULTAD DE CIENCIAS DE LA ADMINISTRACIÓNspa
dc.publisher.placeColombiaspa
dc.publisher.programADMINISTRACIÓN DE EMPRESASspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.subject.ddcMercadeo digital
dc.subject.ddcMercadeo por Internet
dc.subject.ddcMercado en línea
dc.subject.ddcSector empresarial
dc.subject.ddcMercado minorista
dc.subject.ddcCali (Valle del Cauca)
dc.titleDigital marketing strategies on retail sector in Calispa
dc.typeTrabajo de grado - Pregradospa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1fspa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa
dc.type.versioninfo:eu-repo/semantics/publishedVersionspa
dspace.entity.typePublication
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2spa
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
Archivos
Bloque original
Mostrando 1 - 1 de 1
Miniatura
Nombre:
CB-0600449. SI.pdf
Tamaño:
1.61 MB
Formato:
Adobe Portable Document Format
Descripción:
Descargar
Bloque de licencias
Mostrando 1 - 1 de 1
No hay miniatura disponible
Nombre:
license.txt
Tamaño:
14.48 KB
Formato:
Item-specific license agreed upon to submission
Descripción:
Descargar
Colecciones
Administración de Empresas